Fashion Therapy
Solo project
Summer 23
After intensive research, I found potential in the European linen industry as a “slower” local alternative.
To understand the effort behind a garment and to gain a better understanding, I handmade from Austrian flax fibers a dress as a prototype. Over 60 hours of spinning, weaving and finishing.
With a total supply chain of 295 km, the distance is 0.9% as long as the estimated supply route of a fast fashion cotton piece. The personal connection and esteem is 100% higher.
Fashion Therapy is the first recovery step of the relationship with garments and myself.
What is the value of a garment?
Fashion Therapy is critically directed against fast fashion and capitalist consumerism in relation to clothing.
Due to high energy consumption in mass production, non-transparent supply chains and a throwaway culture, the problems are becoming worse.
Most important, the individual must limit his consumption. That means simply buying less and throwing away less. Don't look away, but critically question & act.
Dubai
Design Week
2023
